Title: 'Lost wallets' movement picking up steam- New BK promo shakes up blogosphere Post by: MuffyBee on November 23, 2008, 09:17:21 AM New BK promo shakes up
blogosphere 'Lost wallets' movement picking up steam Last Edited: Friday, 21 Nov 2008, 2:08 PM CST New BK promo shakes up blogosphere 'Lost wallets' movement picking up steam Last Edited: Friday, 21 Nov 2008, 2:08 PM CST Created On: Friday, 21 Nov 2008, 12:07 PM CST * By JOHN P. WISE, Special Contributor NEW YORK - A new Burger King promotion has the blogosphere all abuzz. According to sogoodblog.com , the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to "lose" wallets. When unsuspecting folks find the wallets, they're greeted by a red sticker explaining the promotion, as well as a small amount of U.S. legal tender ($1 or $5) and a restaurant gift card. Also in the wallet, according to sogoodblog.com, is a driver's license belonging to BK's current pitchman, "The King." Remember the guy with the crown who starred in those NFL commercials a few years back, sacking a quarterback and returning an interception for a touchdown? That's the guy. And if you look closely , you'll notice among his vital statistics: "HGT: TALL" and "DOB: TMI." WHO'S SAYING WHAT? Here's a sampling of what they're saying about this promotion on sogoodblog.com : * AJ Swoboda says, "Fascinating. That's one way to get people into your doors." * Josh Santangelo says, "McDonald's did the same thing a couple years ago." * disneyland guide says, "Amazing marketing initiative. Way more effective than just commercials." * ntopics says, "It's hard to believe that they even gave away some 100 bills in those wallets." * Razore says, "With a little investment they have managed to get stories on the Digg homepage and several people blogging about it." * Cary says, "pretty good idea. still won't make me go to burger king, though." http://www.kxan.com/dpp/news/strange/offbeat_newyork_Burger_King_Promo_jpw_1121082100826 |