New BK promo shakes up
blogosphere
'Lost wallets' movement picking up
steamLast Edited: Friday, 21 Nov 2008, 2:08 PM CST
New BK promo shakes up
blogosphere
'Lost wallets' movement picking up
steam
Last Edited: Friday, 21 Nov 2008, 2:08 PM CST
Created On: Friday, 21 Nov 2008, 12:07 PM CST
* By JOHN P. WISE, Special Contributor
NEW YORK - A new Burger King promotion has the blogosphere all abuzz.
According to sogoodblog.com , the fast-food giant has sent BK agents out on the streets of Chicago and Orlando to "lose" wallets.
When unsuspecting folks find the wallets, they're greeted by a red sticker explaining the promotion, as well as a small amount of U.S. legal tender ($1 or $5) and a restaurant gift card.
Also in the wallet, according to sogoodblog.com, is a driver's license belonging to BK's current pitchman, "The King." Remember the guy with the crown who starred in those NFL commercials a few years back, sacking a quarterback and returning an interception for a touchdown? That's the guy.
And if you look closely , you'll notice among his vital statistics: "HGT: TALL" and "DOB: TMI."
WHO'S SAYING WHAT?
Here's a sampling of what they're saying about this promotion on sogoodblog.com :
* AJ Swoboda says, "Fascinating. That's one way to get people into your doors."
* Josh Santangelo says, "McDonald's did the same thing a couple years ago."
* disneyland guide says, "Amazing marketing initiative. Way more effective than just commercials."
* ntopics says, "It's hard to believe that they even gave away some 100 bills in those wallets."
* Razore says, "With a little investment they have managed to get stories on the Digg homepage and several people blogging about it."
* Cary says, "pretty good idea. still won't make me go to burger king, though."
http://www.kxan.com/dpp/news/strange/offbeat_newyork_Burger_King_Promo_jpw_1121082100826
